Wise Woman yoga is a haven for pregnant women and new mothers to come together. During class, women learn to stretch and tone their muscles.
The identity I designed for this new business draws on the calming effects of yoga. The logo is made of inter-locking lines that are a nod to the safe and secure ambience of the classes.
The logo can be applied as the full mark, or pulled apart and still be identifiable. This is achieved by the echo of the swirl within the logo type itself.
The logo mark works perfectly as an avatar, bringing news of the classes to social media.