Logo design for Gravity Climbing Centre Dublin. Rockwell was selected for it's strength and because it's got 'Rock' in the title! It's a slab serif, and there is a style of climbing called 'slab climbing'. The angle of the 'y' meant that a nice overhanging face could be depicted - to finish it off, the serif on top of the 'y' was extended to accommodate
the climber illustrated beneath.